Design Checklist


Members of Alpha Kappa Alpha practice before perfoming at the step show at Dowing Student Union on Friday night. Ian Maule/Herald

Preferred Formats

Packaged Adobe InDesign 

Adobe Illustrator (.ai)

Adobe EPS (.eps)


Other Accepted Formats*



PNG (online only)

GIF (online only)

*Size and settings must be correct for publication. We are not able to adjust the settings from these formats.


Rejected Formats:

Microsoft Word





Quark Express

Deadline Policy

Print-ready advertisements designed by a client must be received by 4 p.m. on the artwork deadlines specified throughout this media kit. Art can be sent to your advertising consultant or to the art director at: 

Artwork sent after deadline for print publications is at risk of not running, and the client will still be charged.

Required Settings

Correct dimensions of selected advertisement 

Print: CMYK color mode

Web: RGB color mode

Print: 300 PPI resolution

Web: 72 PPI resolution

All fonts outlined

All images embedded

Bleeds only when indictated

No printer’s marks