Advertising policies


WKU Herald and Talisman staffers at the 2017 Homecoming parade.

Cherry Creative, Student Publications

  • WKU Student Publications reserves the right to refuse an advertisement it deems objectionable for any reason. 
  • No paid advertisement is accompanied by additional free notices or news stories. 
  • Advertising having the appearance of news must be clearly labeled as “Paid Advertising” or “Sponsored Content.” The Herald or Talisman will determine if the labeling meets standards for clarity. 
  • Student Publications will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. 
  • All political, “closing” and “going out of business” advertising must be prepaid. 
  • Student Publications is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors in an ad submitted by the advertiser. 
  • It is the responsibility of the advertiser to notify Student Publications of errors within five business days.
    • Student Publications will be responsible for errors the first time an ad we create is published.
    • Allowances will be made only for errors that materially affect the value of the advertisement.
    • Non-compliance with this request leaves full responsibility with the advertisers. 
  • All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter therein. 
  • In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the content or subject matter of such advertisements, including, without limitation, claims or suits for libel, violations of rights of privacy, plagiarism and copyright infringement. 
  • All ad changes and cancellations must be made before the advertising deadline. Ads canceled after the deadline will be charged the amount of the ad’s space. 
  • Student Publications will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, gender identity, color, creed, religion, national origin or disability. 
  • Student Publications may make rate changes, with a 30-day notice. If so, you may cancel agreement with no penalty. 
  • Promotions not listed in the media kit may be offered. 
  • All rates are non-commissionable, net rates. 
  • Mastercard and Visa are accepted. 
  • Advertising statements and tearsheets are mailed at the first of each month. 
  • Accounts not paid within 60 days may be submitted for collection and will be charged a minimum 10% penalty. Accounts not paid after 90 days will be submitted for collection and assessed a late fee of up to 30%. 
  • If you have a question or if there is a discrepancy with your statement, please contact the business office at 270-745-2653. 
  • New advertising accounts will prepay until credit is established. 
  • Student Publications will extend credit to new accounts upon request under the following conditions: 
    • The advertiser must have an established history of satisfactory credit purchases, and the advertiser must keep their account current. 
    • A credit application must be completed and will be evaluated based upon the credit sources listed by the advertiser. In most cases, the business office will notify the advertiser the status of the credit application within two weeks.

Sponsored Posts Policy

The College Heights Herald and Talisman will each send out no more than three sponsored posts per platform per day, except during specially-designated promotion weeks. The client must fill out an insertion order with the list of dates and times they would like their message to be tweeted. This information must be submitted to Student Publications two full business days in advance. Student Publications will not post sponsored tweets that encourage irresponsible drinking and/or the illegal use of alcoholic beverages. (For example, “All-You-Can-Drink” advertisements.)